Rental property returns are measured by cap rate (income yield) and cash-on-cash return (cash profit on actual money invested).
Cap Rate. Net Operating Income (NOI) ÷ purchase price. A 5% cap means you're earning 5% annually on the property value from operations. Cap rates vary by market and property quality; 4–8% is typical.
Cash-on-Cash Return. Annual cash flow ÷ total money invested (down payment + closing + rehab). This is the real return on your out-of-pocket dollars. A 10% cash-on-cash return beats most stock market returns.
The difference. Cap rate reflects the property's income-earning power. Cash-on-cash reflects your leverage (how much you borrowed). A property with a 5% cap can generate 10%+ cash-on-cash if you put 20% down and finance the rest.
Cash flow is king. A property with high cap rate but high debt service can have negative cash flow (you lose money monthly). Conversely, lower-cap-rate properties with low debt service generate positive cash flow. Choose based on your goals: appreciation vs. income.
The risk. Negative cash flow means you're subsidizing the investment monthly—risky if you have other expenses. Vacancy rates, maintenance surprises, and management fees often exceed estimates. Plan conservatively.